Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2101)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1894)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3646)

Industry Events (379)

Market Research (1186)

Retail (4266)

Sales / Customer Development (156)

Senior Leadership (1287)

Shopper / Trade Marketing (115)

Supply Chain / Logistics (200)

How Molson seized on an Instagram fashion craze | Strategy Online

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Justin Crann

When Canadians started rushing to get their hands on a discontinued Molson Canadian jersey after Drake was spotted wearing one, the beer brand seized the moment with a stunt designed to get fans in store.

http://strategyonline.ca/2023/08/15/how-molson-seized-on-an-instagram-fashion-craze/
 

Post Response